EDITORIAL CONTENT PRODUCTION & MANAGEMENT
Header Image Credit: © Grégoire Gardette.
From uncovering real-life Ted Lasso locations in London to breaking down the Amber Plus classification for travellers during COVID, I have extensive experience scaling editorial platforms and driving audience engagement through strategic content.
In a time of unprecedented chaos, my team thrived by producing SEO-driven, reactive articles that often outperformed traditional media, disrupting search rankings and capturing real-time audience demand.
SKYSCANNER
During a time of chaotic uncertainty, I successfully managed a COVID-19 travel newsroom that delivered breaking news updates as quickly (or faster) than traditional media outlets.
Travellers not only received up-to-the-minute information on open destinations but also a seamless entry point into the booking process, setting Skyscanner apart from its competitors.
Discover more
TRAINLINE
Following years of travel restrictions, American tourists flocked to Europe in record numbers during 2023.
U.S. travellers proved not only to have an appetite for all things European but also, on average, spent more on their trips than their international counterparts.
Under my leadership, I built an editorial platform for Trainline to encourage U.S. travellers to swap planes for trains once they landed in Europe.
Learn more
SECRET ESCAPES
Secret Escapes is an exclusive members-only club offering travel deals on luxury hotels and holidays worldwide.
During my first year living in London, I had the opportunity to develop editorial for the USA website and ensure all our content was tailored to an American audience.
