SalesGossip

SalesGossip (changed to Shopological) was a UK-based tech startup that offered VIP access to retail sales and promotions from over 1,300 retailers. The company focused on producing fashion, beauty, and shopping content through blog articles, social media, and weekly A/B CRM campaigns for multiple demographics in our database (gender, age, and activities). Registered members also received personalised email alerts whenever their favourite designer or high-street brands had a promotion, giving them priority access to the sale.

I was responsible for managing the editorial team of three and developing a fashion-forward yet approachable tone of voice for our audience. Our team produced content for thousands of landing pages, SEO-optimised blog content, CRM campaigns, mobile app, banner ads, user acquisition forms, special marketing projects, and more.