Maybelline

Celebrated for its iconic Great Lash Mascara and long-lasting matte lip color, it's easy to see why Maybelline New York is touted as the world’s leading cosmetics company. I had the privilege of working with Maybelline for the better part of a decade and was given the opportunity to create brand-new content for their redesigned website in 2015.

One of Maybelline.com's primary objectives was to develop a playful TOV while incorporating technical product details that ensured descriptions were both on-trend and legally sound.

Additionally, I produced SEO-optimised copy for the brand's leading online retailers, including Amazon.com, Walmart.com, and Ulta.com. Maybelline is part of L’Oréal’s Consumer Products Division.